Norco Cape Byron: You're invited. Indulge.
When Norco invited us to brand their Cape Byron ice cream range, it was more than a launch — it was part of getting Norco back on its feet after the Northern Rivers floods with their biggest investment in NPD to date, the ice cream that has tthe biggest inclusions in Australia.
The leap is take Norco beyond everyday dairy into luxury — not the cold, exclusive kind. Byron luxury. Sun-drenched, grounded, effortlessly indulgent. Hand-painted stripes borrow the language of the luxe beach club. An archway becomes a portal. The back of pack reads like a deconstructed dessert menu — with a plating vision from my kind friend, three-hatted chef Jarrod Di Blasi, and illustrator Anita Xhafer.
The result is Norco's most luxurious expression yet.
