"Natasha has the creative benchmark across the organisation,
setting a new standard for what 'great' looks like. Natasha operates at the intersection of creative intuition and commercial discipline. she doesn't treat creativity as decoration, it's a strategic lever."
setting a new standard for what 'great' looks like. Natasha operates at the intersection of creative intuition and commercial discipline. she doesn't treat creativity as decoration, it's a strategic lever."
— Keri Layt, ALDI Commercial Director, Brand & Design
