AMCOR: CREATING A NEW WORLD OF PACKAGING

Before I built brands, I learned how they get made. Literally. Amcor is where packaging stops being a design file and becomes machinery, substrate and tolerance. I spent my days inside the manufacturing process, consulting on production for Amcor's top 20 customers and contributing to NPD on the Innovation team. You design differently, forever, once you've seen where the ink meets the board.

Then came the leap: promoted to the Rebranding team ahead of Amcor's major global merger in 2009, a junior designer inside one of packaging's biggest brand transformations, learning from Trevor Fleet (FUTURE BRANDS) and Faith Campbell (EX-CATO PURNELL), seniors such as Lee Firns and Tim Leurs, how identity holds together at global scale.

Agency leaders in my next career progression would later call it a rare pairing — brave creativity and real commercial acumen in the same designer. Amcor is where it was forged: respect for the making, and the nerve to push it.

Internet

Intranet

Being Amcor' is an ongoing internal campaign that was launched in March 2009 in 44 countries and was translated to 21 languages. The purpose is to engage all Amcor employees as One

Internet

Intranet

You may also like